L.A. Times
Battling anger and indifference on the part of California voters, Gov. Arnold Schwarzenegger implored them Sunday not to make the state “the poster child for dysfunction” by defeating a host of measures on Tuesday’s ballot that seek to restructure the state’s bleak finances.
The backers of Prop. 1A forgot a key rule: Keep it simple for the voters.
From Sacramento — Back in 1973, then-Gov. Ronald Reagan called a special election to sell voters on his proposed tax and spending limit. It was complex and convoluted.
Not even the great communicator could explain it. Opponents convinced many Californians it would lead to higher local taxes.